Data & targeting
List sourcing, customer-file hygiene, and geo/demographic targeting, including Canada Post Smartmail and neighbourhood targeting to hit the right doors.
The list outweighs the creative, a brilliant piece sent to the wrong doors loses, and an average piece sent to the right ones wins. We help you buy, build, or clean a list, then target by geography and demographics, including Canada Post Smartmail Marketing and neighbourhood (unaddressed) targeting when you want to blanket the right postal walks without a name list at all.
File hygiene is the unglamorous money-saver: deduping, address correction, and suppression mean you're not paying postage to mail the same household twice or hit addresses that no longer exist. For a local or regional campaign, neighbourhood targeting around your locations is often the highest-ROI move there is, reach every relevant door near a store for a fraction of addressed-mail cost. We'll tell you when that beats a purchased list.
Frequently asked questions
- Can you provide the mailing list, or do I need one?
- Both, we source/buy lists, build from your data, or clean an existing file. You don't need a list to start.
- What is Smartmail / neighbourhood targeting?
- Canada Post unaddressed targeting that blankets chosen postal walks by geography/demographics, often the best ROI for local campaigns.
- Do you clean and dedupe my customer file?
- Yes, deduping, address correction, and suppression so you don't waste postage on bad or duplicate records.
- Addressed list or unaddressed, which should I use?
- Depends on goal and budget; we'll tell you when neighbourhood targeting beats a purchased list for your campaign.
Start your project
Tell us what you're building. A specialist will reply within one business day with questions, a rough estimate, or samples on the way.